One of Lassie's founders grew up with a mother who is a veterinarian and realized early on that the best way to keep your animals healthy is to work preventively. Lassie was therefore created to help pet owners take care of their four-legged friends both before and after the injury occurs.

We are the only pet insurance on the market that uses interactive guides and quizzes to educate pet owners on how to prevent injuries and illnesses. When they learn more in our app, they are also rewarded with knowledge points that give discounts on the insurance.